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Vitaminstore (www.vitaminstore.nl), located in Haarlem, the Netherlands, was founded in 1995 as one of the first specialists in the food supplement market in the Netherlands. Vitaminstore offers more than 40.000 products via stores and through the internet. The Vitaminstore concept centers around 3 product categories: Health, Beauty and Sport. With nearly 20 stores in the Netherlands, Vitaminstore already is one of the leading food supplement chains in the Netherlands. Aletra Capital Partners BV is a hands-on investment company. Its founders and owners are Pieter Maarten Feenstra and Geert Postma who together have extensive experience in investment banking (Goldman Sachs, AIB), consulting (Bain & Company, McKinsey & Company) and management (KNP BT). |
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